The basics of social network marketing

The basics of social network marketing
Many businesses are using social media to reach out to their customers. You could easily attract more
customers if you follow these simple tips.
Millions of people use social networks every day, sometimes for hours. If you can get someone to 'like' your
page or subscribe to your updates, everything you post will appear in their newsfeed. This is an easy way to
let people know about your new products, your special offers or simply remind them about your brand. If you
post quality content, people will share it with their friends, which means you could get new customers.
Using social media allows you to learn a lot about your target audience, to get feedback and pictures or
videos of customers using your products and to generate more sales. Since using social networks is free, you
cannot afford to neglect this aspect of internet marketing.
Keep in mind that you are using social networks for a professional purpose. You are not here to make friends
but to sell products. Avoid engaging in personal conversations with people or posting personal updates. All
your content should be related to your products, your industry or to topics your audience enjoys reading
about. Create different social network profiles in your name if you want to share more personal content with
your friends. You should also do your best to moderate posts and comments on your page.
Using social media marketing is a good way to complement your Search Engine Optimization strategy since you
can include back-links on your profiles and updates. Make sure you use strong keywords in your profiles and
updates. Think of social networks as a way of bringing more traffic to the important pages of your site and to
your latest updates.
Add links to your social media profiles on your site: you can easily add a Facebook or a Twitter button for
instance. Add a 'share' button on your latest updates: your readers can click this link and instantly share
your content with your friends. Do the same things with your pictures and videos. You can also encourage
people to connect with you on social networks by mentioning discounts and limited offers you are going to
advertise on social media. Make references to your social media updates in your content: your readers will
want to connect with you on social networks so they do not miss any of your updates.
Keep track of how many people follow the links you post on social networks with a traffic counter and use the
tools provided by social networks to find out who your audience is and how many people your posts reach. This
is a good way to find out what kind of content your audience is interested in and whether or not they are
paying attention to your updates. Use these tools to create content that corresponds to your audience's
interests.
If you develop a good social media marketing strategy, you should be able to get a lot of attention on these
sites. Make sure you focus your efforts on getting people to buy from you, not merely be your friends.