One of the most important tools your tour or activity business
can have is a blog. If you do it well, it will become a destination for
your potential customers, helping out your visibility online. If what
you write is useful, people will interact with you, your reputation will
be better, and your brand will be known online.
Here's the top 3 reasons why you should cast your fears aside and start that blog you've been putting off for so long:
1. People Can Find You
If no one knows you exist there's no point in having amazing offers.
Blogs have posts that draw people into your site. Other people might find it shareable and share it with their friends. Your brand then gets a good association in their mind.
Tips:
- To get found online with your blog, make sure it revolves around related topics for your business. This will help you climb Google's search engine results page - hopefully for phrases that your target audience is searching!
- Share it on social media networks like Facebook or Twitter.
- Offer to write blogs for different sites. This is called "guest blogging" and it helps you with Google's search engine if they see you blogging for other industry sites. Perhaps there's a tourism blog or magazine you can contact? They're always short for writers so odds are they won't turn you away flat out. Try preparing a sample blog to send to them in case they ask. If it hasn't been published you can offer it to them as an original piece.
2. People Can Interact With You
People are starting to favor online communications over being contact over the phone. We're naturally social beings, so interaction is still a must. It's just shifted online in the recent years.
Tips:
- Use your blog to interact with prospects and current customers. Get them excited about what you do - enough to give it a go themselves!
- Let them know the faces behind your business. Show what goes on behind the scenes.
- Have a blog revolving around the most frequently asked questions.
- Share customer experiences with pictures and videos of it as proof!
- Encourage people to comment and respond to them.
3. Your Reputation Gets a Boost
Reputation is one of those things that are very hard to regain after it's lost. If you have good prices but no one trusts you, then you're still at a loss and probably won't be all too popular.
Having blog content that shows you get what you're talking about will dramatically increase the trust of your prospects.
How to build your reputation with a blog:
Tips:
- Write 'how-to' articles
- Write about industry news - comment on it!
- Write about local news
- Share customer success stories
If you're worried that you won't be able to do it, don't worry - it doesn't have to be perfect. No one is expecting that. Just be passionate and be enthusiastic!!!!
Here's the top 3 reasons why you should cast your fears aside and start that blog you've been putting off for so long:
1. People Can Find You
If no one knows you exist there's no point in having amazing offers.
Blogs have posts that draw people into your site. Other people might find it shareable and share it with their friends. Your brand then gets a good association in their mind.
Tips:
- To get found online with your blog, make sure it revolves around related topics for your business. This will help you climb Google's search engine results page - hopefully for phrases that your target audience is searching!
- Share it on social media networks like Facebook or Twitter.
- Offer to write blogs for different sites. This is called "guest blogging" and it helps you with Google's search engine if they see you blogging for other industry sites. Perhaps there's a tourism blog or magazine you can contact? They're always short for writers so odds are they won't turn you away flat out. Try preparing a sample blog to send to them in case they ask. If it hasn't been published you can offer it to them as an original piece.
2. People Can Interact With You
People are starting to favor online communications over being contact over the phone. We're naturally social beings, so interaction is still a must. It's just shifted online in the recent years.
Tips:
- Use your blog to interact with prospects and current customers. Get them excited about what you do - enough to give it a go themselves!
- Let them know the faces behind your business. Show what goes on behind the scenes.
- Have a blog revolving around the most frequently asked questions.
- Share customer experiences with pictures and videos of it as proof!
- Encourage people to comment and respond to them.
3. Your Reputation Gets a Boost
Reputation is one of those things that are very hard to regain after it's lost. If you have good prices but no one trusts you, then you're still at a loss and probably won't be all too popular.
Having blog content that shows you get what you're talking about will dramatically increase the trust of your prospects.
How to build your reputation with a blog:
Tips:
- Write 'how-to' articles
- Write about industry news - comment on it!
- Write about local news
- Share customer success stories
If you're worried that you won't be able to do it, don't worry - it doesn't have to be perfect. No one is expecting that. Just be passionate and be enthusiastic!!!!
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